On Thursday, September 5th VALPRO Ltd. chairman of the board Aivars Flemings performed at discussion cycle Export Morning to present export and branding communication principles in metalworking and to support discussion about actual branding aspects within the realm.
Representatives of VALPRO Ltd. – chairman of the board Aivars Flemings and PR and marketing manager Laine Kuzmane – introduced visitors with VALPRO corporate identity and brand conception, company processes and activities, as well as answered to audience questions.
„Brand holds the message and that has to make associations without work culture, values and product quality; however we clearly see than in metalworking B2B brand will stay behind and have secondary meaning in choice of partnerships. Meanwhile, brand still serves as an important aspect to consider the cooperation in general,” Aivars Flemings about brand in metalworking.
„VALPRO manufactures very specific niche products and market players in international markets recognize and oversee each other. In this aspect brand has comparing short way to recognition in the field. However this does not assure company and brand easy way to good position the market,” Laine Kuzmane about company brand.
During second part of the Export Morning metalworking and machining producer Peruza Ltd. was presented by company board member Roberts Dlohi. Company has almost 15 year experience in the market and more than 90% of its goods are exported to many companies around the world.
Discussion cycle Export Morning is organized by The Latvian Chamber of Commerce and Industry and Export service company GatewayBaltic. Each event is dedicated to specific theme or oriented to specific realm Export potential analysis.